SAW promotes and grows talent, crew and services of the film and TV industry in Wales. It is a non-for-profit organisation that aims to lift the film and TV industry in Wales and help it recognise its global potential.

They provide information to people who work in the industry and people who would like to work in the industry in Wales. They also source and recruit crew, locations and services for production companies, alongside promoting talent to international film and TV markets. They are passionate about inspiring people to explore the career opportunities and educating young people about the possibilities of working within the creative industries in Wales.