In our first group meeting we explored the product that we wanted to advertise and how we would do so. I really enjoyed this meeting, as everyone there had amazing ideas and we all worked really well together in creating a plan for going forward.

The Product- Research

As an Applied Artist, I decided to research bag that hold tools. During this research, the attributes needed for a bag of its kind became evident; strength, storage space and ease of use. Competitors have achieved this through the use of wheels, strengthened seams, and extra pockets. Very early onto my research for this product, I realised I wanted to take my design into a 'nonsense' direction, viewing the task in a more abstracted way. A bag that ... isn't really a bag.

The Product- Design & Storyboard

At this point of the process, I decided to completely lean into the wierdness of my idea, and spoke to the rest of my group about whether they were alright with this idea. Luckily, they enjoyed the wierd and peculiar idea, and we coordinated our bag concepts so as to create a more cohesive final video once our sections are merged.